I've been thinking a lot about airline marketing lately, having first came to mind after watching Delta make comparatively minor changes to its economy class service offerings and seeing how news outlets both large and small reacted. While I saw those changes as more important for other reasons, there's no denying the improvements captured the attention of flyers all over the world, even if they were essentially just a revamped meal service and the addition of a hot towel. But…
Earlier this year United introduced a new system called ConnectionSaver. This system, on a broad level, scans flights for customers making tight connections and looks at many variables to determine if it’s worthwhile to delay the passenger’s connecting flight without inconveniencing other customers or creating a ripple effect that would…
JustDisney.co, a Walt Disney fan site, released a false rumor about a Disney airline. While the story was confirmed by Disney to be indeed false, the topic is interesting. The story that The Walt Disney Co is possibly taking a dive into the airline industry in 2021 broke on June…
Following a less than successful attempt last year by the French government to increase tax revenues by proposing an increase in fuel taxes, particularly diesel fuel, the government is back at it doing what governments do best. France next year plans on introducing an “eco tax” ranging from 1.5 to…
Amidst the classic and expected political turmoil that takes center stage every election year, the commercial aviation market is one key topic in both government and opposition parties in Argentina. It is no surprise for any of the actors that the liberalization of the domestic offering is a battleground of…
On Sunday, a fellow AirlineGeeks writer published his take on Delta's economy class improvements. While I won't rehash in great detail the specifics of the news, his argument was pretty simple: "it doesn't matter." I would argue that it does. No matter how you slice it, the majority of an…
A report from USA Today released last week detailed the airlines' success in continuing to up their revenues from ancillary fees. According to the report, airlines in the first quarter of 2019 earned $1.3 billion in baggage fees alone, an increase of $170 million from the year before. After American,…
Before anyone breaks out the pitchforks and torches, let me explain myself. It shouldn’t take too long, and if you still want to afterward, go for it. I write this article wholeheartedly recognizing the McDonnell Douglas MD-80’s place in aviation history, especially in the U.S. For decades, it was a…
Managing an airline is like playing drums, it looks easy and many people can make some noise but when the music gets complicated, you see who really knows how to play and who can only make noise. A famous quote says, “What we learn with history is that men do…
WOW Air ceased operations recently, making it another low-cost transatlantic carrier to essentially shut its doors overnight. WOW air left thousands of passengers stranded without much recourse. Planes are scattered around airports waiting to be repossessed by lenders, including one Airbus A321 in Newark. A few years ago, fueled by…
