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A Cayman Airways 737 MAX (Photo: Boeing)

Cayman Airways Set to Resume 737 MAX Flights

On Tuesday, Cayman Airways announced the un-grounding of its Boeing 737 MAX 8 fleet after the Civil Aviation Authority of the Cayman Islands (CAACI) rescinded the airspace restriction for the jet. The CAACI joins the United States, Canada, the European Union, Brazil and the United Kingdom in re-certifying the plane. While the aircraft type flown by Cayman Airways is a 737 MAX 8, the airline will refer to it as the 737-8. The decision is a re-branding strategy similar to…

Logo Lineage Part 1: Connecting to Tourism in the Americas

For businesses across the world, branding plays a crucial role in public perception and airlines are no different. One of the most prominent pieces of an airline's brand is its logo, as it often appears on a wide range of items including aircraft, seats, food, advertisements and more. In this…

The Cost of Connecting the Caribbean: Overextensions, Fruitless Expansions and…

Looking across the U.S., it’s common to see carriers cancel unprofitable routes in order to move aircraft to more popular and profitable routes. Whether it is a single route or the dismantling of an entire hub, carriers are not shy about doing what they can to maximize their profits.  However, the…