What`s up in the sky >
Airlines
Trulli
A Cayman Airways Boeing 737-300 Classic on short final. (Photo: André Du-pont (Mexico Air Spotters) [GFDL 1.2 (http://www.gnu.org/licenses/old-licenses/fdl-1.2.html) or GFDL 1.2 (http://www.gnu.org/licenses/old-licenses/fdl-1.2.html)], via Wikimedia Commons)
[ Airlines ]April 25, 2019 10:00 am ET
By Ian McMurtry

Logo Lineage Part 1: Connecting to Tourism in the Americas

For businesses across the world, branding plays a crucial role in public perception and airlines are no different. One of the most prominent pieces of an airline's brand is its logo, as it often appears on a wide range of items including aircraft, seats, food, advertisements and more. In this multi-part series, we will look into some of the local ties and histories from which some logos are born and how they have grown or evolved over the years. We…

[ Airlines ]July 25, 2018 12:00 pm ET
By Ian McMurtry

The Cost of Connecting the Caribbean: Overextensions, Fruitless Expansions and…

Looking across the U.S., it’s common to see carriers cancel unprofitable routes in order to move aircraft to more popular and profitable routes. Whether it is a single route or the dismantling of an entire hub, carriers are not shy about doing what they can to maximize their profits.  However, the…