Opinion: When Almost Meaningless Airline Marketing Succeeds in Going Viral

I've been thinking a lot about airline marketing lately, having first came to mind after watching Delta make comparatively minor changes to its economy class service offerings and seeing how news outlets both large and small reacted. While I saw those changes as more important for other reasons, there's no denying the improvements captured the attention of flyers all over the world, even if they were essentially just a revamped meal service and the addition of a hot towel. But…