

What’s Next for the Hawaiian Brand?
Since the merger’s 2023 inception, Alaska Air’s leadership has committed to maintaining the Hawaiian Airlines brand. At an Investor Day event on Tuesday, the company detailed plans for Hawaiian's future. “The Hawaiian brand is here to stay,” said Alaska Air…

Alaska, Hawaiian Reshuffle Widebody Networks
Ahead of Alaska Air Group’s Investor Day on Tuesday, Alaska and Hawaiian announced plans to shake up their widebody networks. Next year, Hawaiian’s Airbus A330 aircraft will begin operating flights from Seattle to Asia and Alaska. The airline said Hawaiian’s…

Hawaiian Adds Seattle-Asia Routes
The recently-merged Alaska and Hawaiian have started coordinating schedules in recent weeks. In its latest network shake-up, Alaska will deploy Hawaiian's widebody aircraft on long-haul flights from its Seattle hub. According to Ishrion Aviation, the first such service will be…

Alaska, Hawaiian to Relocate at Five Airports
The now-merged Alaska and Hawaiian duo plans to move operations at five more airports in the coming months. On Wednesday, Hawaiian announced that it moved its check-in counters and operations to Terminal 1 in San Francisco, next door to Alaska…

Hawaiian Axes Sole Texas Route
Hawaiian Airlines is ending a long-haul mainland route next year. Now integrated with Alaska Airlines, the carrier continues to shake up its network. In 2025, Ishrion Aviation reports that the Honolulu-based airline will cut nonstop service to Austin, its only…