loyalty programs

Viva Aerobus, Allegiant Announce Low-Cost Alliance

Allegiant and Viva Aerobus announced on Wednesday their intention to set a fully integrated Trade Alliance Agreement designed to significantly expand the low-cost, nonstop flight alternatives between the U.S. and Mexico. This alliance is the first agreement of this nature in the aviation industry between two ultra-low-cost airlines. Allegiant and Viva Aerobus have submitted a […]

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Opinion: It’s Time for Airline Loyalty Programs to Add Value

Over the past several years, airlines in the U.S. have gorged on easy business, many making money hand over fist. This led to some brazen liberties taken by three of major U.S. airlines to devalue their loyalty programs. The logic was simple: they were making tons of money, so what need was there for a […]

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Opinion: Why Be a Frequent Flyer Program Prisoner?

I love frequent flyer programs. Honestly, it may be safer to say I love all of the debate and discussion they create. Whether it’s about how to achieve an airline’s highest level of status for as cheap as possible or whether the rewards are actually worth the cost, I could talk for days about the […]

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