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Two Song Boeing 757-200s (Photo: Anthony92931 (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons)
[ Opinions ]April 9, 2017 8:47 pm ET
By Ian McMurtry

Opinion: Bring Back the U.S. Legacy Airline Backed Low-Cost Carriers

With a majority of the U.S.'s legacy carriers rolling out basic economy coupled with recent financial success, could it be time to see the return of the carrier within a carrier? If legacy airlines ever wanted to experiment with a low-cost carrier subsidy, now is the time. Most of the traveling public will remember the early 2000s when Delta rolled out Song to combat jetBlue and United rolled out Ted to fight Frontier. However, poor timing, high labor costs, and…

[ Opinions ]February 5, 2015 9:01 pm ET
By Ian McMurtry

TBT (Throwback Thursday) in Aviation History: Song Airlines

In the early 2000s, Delta and other legacy carriers had a major headache to deal with: budget carriers. Airlines such as Southwest and jetBlue had started to dominate the Florida and other leisure markets and steal passengers from Delta. After Delta's failed Delta Express model in the 1990s, the airline…