Aerolineas Argentinas Seeks to Overhaul Loyalty Program

Last week, two announcements were made in Argentina's Official Gazette by Aerolíneas Argentinas, as required by law. The Argentine flag carrier issued a technical document that listed the problems and challenges with its loyalty program, Arplus, identified as a challenge that could not be solved by any local consulting firm. The second announcement was the opening of a bid for external and foreign consulting candidates which can overhaul the program in its entirety. The stated requisite is clear: "It is paramount that…