An Aerolineas Argentinas 737-800 (Photo: Robert Underwood ([email protected] 11AUG14) [CC BY-SA 2.0 (], via Wikimedia Commons)

Aerolineas Argentinas Seeks to Overhaul Loyalty Program

Last week, two announcements were made in Argentina's Official Gazette by Aerolíneas Argentinas, as required by law. The Argentine flag carrier issued a technical document that listed the problems and challenges with its loyalty program, Arplus, identified as a challenge that could not be solved by any local consulting firm. The second announcement was the opening of a bid for external and foreign consulting candidates which can overhaul the program in its entirety. The stated requisite is clear: "It is paramount that…