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A JAL 777-300ER prepares to taxi (Photo: Ian McMurtry)

JAL Rebuilt: How Japan Airlines Escaped Bankruptcy

While the term the Land of the Rising Sun may be closely associated with the island nation of Japan, the end of the 2000s made it look like the sun was about to set on the Nihon’s flag carrier Japan Airlines. However, a bold restructuring and a widespread marketing strategy gave a rebirth to a distraught national carrier and brought about the return of a popular icon. Rebuild of JAL Japan Airlines had struggled through the remainder of the late…