An Asiana A380 at LAX (Photo: AirlineGeeks | William Derrickson)

Opinion: Airlines are Failing to Properly Utilize Big Data

Earlier this week, the Wall Street Journal published an article detailing how airlines are using big data to improve onboard experiences. The article discussed various strategies airlines such as United Airlines are using to leverage passenger data that ultimately help the airline better cater to its customers.  John Slatter, Senior Vice President of Inflight Services at United, stated in the article that there is a point at which using passenger data would feel like stalking and may make passengers uncomfortable.…