On Wednesday, Chicago-based United Airlines outlined new enhancements for the airline’s transcontinental product between Boston and San Francisco along with flights from Los Angeles and San Francisco to Newark.
Starting on July 1, the carrier will add premium cross-country service between Boston and San Francisco in addition to its current premium transcontinental service, which it refers to as ‘United p.s.’ flights. For customers, this means an elevated meal service and other amenities for business class passengers along with hot meals and complimentary drinks in Economy Plus.
“We routinely see high demand for travel between our coasts and we want to provide the same level of quality typically reserved for international routes – this includes all flat-bed seating in business class as well as an industry-leading dining experience for customers in Economy Plus,” said Mark Krolick, the airline’s Vice President of Marketing.
Passengers seated in United’s transcontinental business class can expect greater amenities, including a 180 degree flat-bed seat, Saks Fifth Avenue bedding, a Los Angeles-inspired Moscow Mule featured cocktail, and hot towel service. This comes just months after the airline unveiled its international Polaris business class product which features enhanced amenities and dining options.
Further back in the cabin, United will bring the premium transcontinental experience to Economy Plus customers. These passengers will be able to enjoy a locally inspired menu along with a full meal service.
“Customers traveling in Economy Plus will receive the industry’s best economy cabin dining experience,” noted Krolick. “Flying between Boston or the New York area and the west coast can be akin to flying from the east coast to Europe, and we want to provide a satisfying and unparalleled meal in our Economy cabin. This enhancement to Economy Plus is our first step toward a premium Economy offering for our customers.”
In Boston, United will utilize the Boeing 757 and 777 to operate cross-country flights to San Francisco with a wide range of flight times. The airline currently serves all seven of its domestic hubs from the East Coast city.
United says these flights are available for booking as of Wednesday, with customers expected to notice the additional features beginning on July 1.