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Austrian Airlines Updates Livery as Part of Rebranding
Austrian Airlines has updated its livery and recently unveiled an image of the new paint to the public. The new livery is part of a larger rebranding effort which includes new customer touchpoints and airport signage, but the most visible change will be the livery on the exterior of the airline’s aircraft.
The new livery branding will be first rolled out on the carrier’s sixth Boeing 777-200ER, a former Aeromexico aircraft on lease to Austrian. The year 2018 was chosen in recognition of the carrier’s 60th anniversary, as Austrian first began operations on March 31, 1958.
Austrian says the logo’s characteristics are being “modernized to enhance their effect.”
The new features of the livery include an enlarged empennage tail design, with the red paint now extending from the empennage towards the fuselage. The Austrian logo is now bigger and shown to be bolder, with the “Austrian” wordmark in the front of the fuselage now displayed over a larger surface area, making it much easier to read from far away.
Additionally, “Austrian” will be written in bigger letters than before. Lastly, the baby blue on the engines and underbelly of the old livery will be eliminated. The typical Austrian salutation “Servus,” however, will remain on the aircraft underbelly.
The 777 that will feature the new livery is currently being worked on in Hong Kong and will arrive in Vienna next month in May. Eventually, the new livery will be gradually introduced to all aircraft as they need painting instead of a proactive repainting effort. The airline expects to feature the new branding on 18 of its 82 aircraft by the time its 2019 summer schedule takes effect.
The changes and repainting process are similar to that of the German airline Lufthansa, as both are owned by the Lufthansa Group. Lufthansa updated its livery in February in order to market the airline as a premium-oriented carrier. Some notable similarities include extending the paint color from the tail down to the empennage, as well as performing the painting process as the aircraft need new paint instead of proactively.
Austrian says that it will take about seven years until all Austrian planes have the new livery.
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