Flybondi, Argentina’s first ultra-low-cost and currently third largest airline of the country, started operations connecting Buenos Aires to São Paulo/Guarulhos this Friday.
This is the third destination of the airline in Brazil, following Rio de Janeiro (Galeão) and Florianópolis. The flight will be operated three times a week with the airline’s Boeing 737-800, which has 189 seats. Additionally, a fourth weekly flight will be started from March.
As part of its aggressive marketing strategy, the new flight was celebrated with parties both in Buenos Aires/El Palomar terminal and in São Paulo/Guarulhos.
The airline CCO, Mauricio Sana, reported to the media that the Brazilian market is Flybondi’s number one priority at this moment, according to Exame magazine. “Our first challenge is to gain the trust of the market”, said the executive.”
If currently nine percent of the traffic of the airline passes through the Brazilian routes, the company expects this figure to grow up to 16 percent by the end of the year. And despite the poor macroeconomic situation of Argentina, the airline expects to grow 25 percent in revenue and traffic this year, says Exame.
The airline will also start flights to the southernmost state capital in Brazil, Porto Alegre, in March. Other Brazilian destinations, however, will depend on the arrival of more 737s. According to Exame, Sana stated that the 737 MAX grounding distorted the used market of 737NGs, preventing Flybondi from growing its fleet.
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