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Frontier Introduces UpFront Plus Seating

The new offering allows the option of reserving an empty middle seat on all Frontier flights.

A Frontier A320 in Phoenix (Photo: AirlineGeeks | William Derrickson)

Denver-based ultra-low-cost carrier (ULCC) Frontier Airlines is introducing a new seating option for flights.  UPFront Plus becomes Frontier’s fourth seating option, joining Premium, Preferred, and Standard.

The new seating options provide passengers with a guaranteed empty middle seat in the first two rows of the aircraft. This ensures more comfort, extra legroom, as well as a quick exit after landing, the carrier says.

The option to upgrade to UpFront Plus started on March 12, 2024 for flights on April 10, 2024 and onwards. Currently, the upgrade will cost $49 for each passenger per flight segment once bought by March 20, 2024. After this introductory phase is complete, UpFront Plus will be priced based on demand.

Barry Biffle, CEO of Frontier stated in a press release, “Frontier is all about choice and giving consumers the flexibility to customize their travel to suit their individual needs and preferences.” UpFront Plus is a great option for those who want expanded personal space and extra comfort.” Mr. Biffle also expressed that “With the recent introduction of our new Biz Travel For Less program, UpFront Plus seating will also provide an affordable upgrade option for those traveling on business seeking additional space,”

Frontier’s Recent Updates

In January 2023, Frontier announced new routes being added to its schedule just in time for the summer season. This expansion also follows the airline’s growing crew bases in various cities.

In the fourth quarter of 2023, the airline reported total operating revenues of $891 million. Frontier also added four new A321neo to its fleet size in the quarter and achieved a 99.5 percent completion factor. Over the last few months, the low-cost carrier announced the opening of four crew bases in Cincinnati, Chicago, Cleveland, and Suan Juan, Puerto Rico.

For the fourth quarter in 2024, the airline also reported 105 available seat miles (“ASMs”) per gallon, which was three percent higher than the comparable 2022 quarter.

Tarik Dixon
Latest posts by Tarik Dixon (see all)


  • Tarik Dixon

    Based in Kingston, Jamaica, Tarik grew up being fascinated with the daily operations of airports and airlines. Overtime his interest turned into the economics surrounding the aviation industry and how the industry facilitates growth in local sectors and promotes connectivity with regional neighbors.

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