Livery of the Week: Embraer’s Profit-Hunting Predators

The Brazilian aircraft manufacturer is known for bold livery designs on some of its prototype aircraft.

Embraer’s E190-E2 at the 2022 Farnborough Airshow (Photo: AirlineGeeks | William Derrickson)

[ Livery of the Week ]April 5, 2024 4:24 pm ET

By Ryan Ewing

Editor’s Note: AirlineGeeks is excited to launch our ‘Livery of the Week’ series. Every Friday, a team member will share an airline livery, which can be from the past, present, or even a special scheme. Some airline liveries are works of art. The complexity associated with painting around critical flight components and the added weight requires outside-the-box thinking from designers. The average airliner can cost upwards of $200,000 to repaint, creating a separate aircraft repainting industry as a result.

Have an idea for a livery that we should highlight? Drop us a line.

Brazilian aircraft manufacturer Embraer has a history of using striking designs to showcase its new airplanes. Particularly eye-catching were its “Profit Hunter” series, featuring animal motifs painted on the fuselages of E-190 E2 demonstration aircraft.

The most famous of these was likely the shark livery. This ferocious great white shark design garnered significant attention during the E190-E2’s world tour in 2018. Nicknamed the “Profit Hunter,” the aircraft visited locations around the globe, turning heads wherever it landed.

The Tiger Design

Embraer didn’t stop there. The company also rolled out an E190-E2 emblazoned with a striking tiger design, showcasing the aircraft at the 2018 Singapore Air Show. These weren’t the only creatures to take flight on Embraer jets. A snow leopard and an eagle also adorned other E2 demonstrators during this promotional campaign.

An Embraer E190-E2, with the front section decorated as a tiger head, on display during the Singapore Airshow in 2018. (Photo: Shutterstock)

The purpose of these eye-catching liveries was two-fold. First, they undoubtedly grabbed attention, generating interest in Embraer’s new E-Jet E2 line. Second, the chosen animals – the tiger, shark, eagle, and snow leopard – all possess qualities associated with efficiency, power, and grace, mirroring the characteristics Embraer hoped to highlight in their new aircraft.

While these unique liveries were only used on demonstrator aircraft, they certainly made a lasting impression.

Looking for a new airplane model? Head over to our friends at the Midwest Model Store for a wide selection of airlines and liveries.

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Ryan Ewing

Ryan founded AirlineGeeks.com back in February 2013 and has amassed considerable experience in the aviation sector. His work has been featured in several publications and news outlets, including CNN, WJLA, CNET, and Business Insider. During his time in the industry, he's worked in roles pertaining to airport/airline operations while holding a B.S. in Air Transportation Management from Arizona State University along with an MBA. Ryan has experience in several facets of the industry from behind the yoke of a Cessna 172 to interviewing airline industry executives. Ryan works for AirlineGeeks' owner FLYING Media, spearheading coverage in the commercial aviation space.

Follow Ryan

Author

Ryan Ewing

Ryan founded AirlineGeeks.com back in February 2013 and has amassed considerable experience in the aviation sector. His work has been featured in several publications and news outlets, including CNN, WJLA, CNET, and Business Insider. During his time in the industry, he's worked in roles pertaining to airport/airline operations while holding a B.S. in Air Transportation Management from Arizona State University along with an MBA. Ryan has experience in several facets of the industry from behind the yoke of a Cessna 172 to interviewing airline industry executives. Ryan works for AirlineGeeks' owner FLYING Media, spearheading coverage in the commercial aviation space.
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