Norse Atlantic Airways challenges airline duopoly on the London-Cape Town route with new service.
A Norse Atlantic Airways 787-9 (Photo: Norse Atlantic Airways | Malcolm Nason)
Low-cost carrier Norse announced on Thursday a new service between London Gatwick Airport and Cape Town International Airport in South Africa. This move breaks the current dominance of two airlines on the route, potentially offering travelers increased choice and flexibility.
The airline, known for its focus on affordability and customer experience on existing routes from London Gatwick, expressed confidence in the new service.
“We are thrilled to introduce our new route between London and Cape Town,” said Bjorn Tore Larsen, CEO and Founder of Norse Atlantic Airways, in a statement. “By breaking the duopoly on this route, we are not only expanding travel options for consumers but also driving down costs and putting the customer back in the pilot’s seat,” Larsen added.
Travelers can now potentially enjoy a more affordable and convenient journey to explore Cape Town or connect to other popular destinations within the region. Additionally, business travelers may benefit from increased flexibility and potentially lower fares, facilitating trade opportunities between the two regions.
The new route is slated to operate three times a week on Mondays, Wednesdays, and Saturdays. Flights are scheduled to begin on Oct. 28, 2024.
London Gatwick Airport echoed the positive sentiment with a statement from Stephanie Wear, VP of Aviation Development. Wear said: “We are proud to welcome another new route from Norse Atlantic, connecting passengers across London and the South East with Cape Town from October.”
“Norse Atlantic has continued to grow at London Gatwick and provide excellent connectivity to several key markets across the USA. This new route to South Africa is great news not only for those looking for a fantastic holiday destination but also for trade and inbound tourism,” Wear concluded.
This development is sure to be closely watched by competitors. From London’s Heathrow Airport, both Virgin Atlantic and British Airways serve the same route.
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