Livery of the Week: Wizz Air

The Hungarian low-cost carrier’s striking color scheme has become a hallmark of budget travel across Europe.

A Wizz Air Airbus A321
A Wizz Air Airbus A321. (Photo: AirlineGeeks | William Derrickson)
Gemini Sparkle

Key Takeaways:

  • Wizz Air's distinctive bright pink and deep blue livery is highly recognizable among low-cost carriers, reflecting its energetic branding and low-fare focus.
  • Introduced in the mid-2010s, the current two-tone design helps the airline stand out in crowded European airports due to its unconventional and high-contrast appearance.
  • The livery creates strong brand consistency, prominently displayed across its rapidly expanding fleet of over 200 aircraft, uniforms, and marketing materials.
  • Its clean layout and unique hues effectively project accessibility, energy, and growth, establishing a strong visual presence for the low-cost carrier.
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Editor’s Note: AirlineGeeks is proud to present our ‘Livery of the Week’ series. Every Friday, a team member will share an airline livery, which can be from the past, present, or even a special scheme. Some airline liveries are works of art. The complexity associated with painting around critical flight components and the added weight requires outside-the-box thinking from designers. The average airliner can cost upwards of $200,000 to repaint, creating a separate aircraft repainting industry as a result. 

Have an idea for a livery that we should highlight? Drop us a line

Wizz Air’s aircraft are hard to miss. The airline’s mix of bright pink and deep blue, paired with white titles, has become one of the most recognizable liveries among low-cost carriers. The colors, applied in a clean, high-contrast layout, reflect the carrier’s energetic branding and low-fare focus since its launch in 2004.

Wizz Air first introduced its current livery design in the mid-2010s, replacing the original all-pink fuselage with a more balanced two-tone look. The refreshed scheme features a pink forward section that fades into blue toward the tail, with “wizzair.com” titles stretching across the fuselage.

The Budapest-based carrier has since expanded rapidly, with bases across Europe and the Middle East. Its growing Airbus A320neo and A321neo fleet prominently display the bold color scheme, creating brand consistency across more than 200 aircraft. The pink-and-blue design also appears on the airline’s uniform and marketing materials, further reinforcing its visual identity.

Christoph Zammert, Airbus EVP and head of the A320 family program, and Owain Jones, Chief Corporate Officer of Wizz Air, at the delivery of the first A321XLR to Wizz Air.
Christoph Zammert, Airbus EVP and head of the A320 family program, and Owain Jones, Chief Corporate Officer of Wizz Air, at the delivery of the first A321XLR to Wizz Air. (Photo: Airbus)

While Wizz Air’s livery is not tied to a specific event or anniversary, its bright and unconventional appearance serves a purpose: standing out in crowded European airports. The airline’s color palette, unusual among traditional carriers, has helped establish a strong visual presence despite its low-cost business model.

As Wizz Air continues to expand toward new markets in Asia and the Middle East, the pink and blue livery remains central to its brand. With its clean layout and distinctive hues, it is a clear example of how modern carriers use design to project accessibility, energy, and growth.

Looking for a new airplane model? Head over to our friends at the Midwest Model Store for a wide selection of airlines and liveries.

Ryan Ewing

Ryan founded AirlineGeeks.com back in February 2013 and has amassed considerable experience in the aviation sector. His work has been featured in several publications and news outlets, including CNN, WJLA, CNET, and Business Insider. During his time in the industry, he's worked in roles pertaining to airport/airline operations while holding a B.S. in Air Transportation Management from Arizona State University along with an MBA. Ryan has experience in several facets of the industry from behind the yoke of a Cessna 172 to interviewing airline industry executives. Ryan works for AirlineGeeks' owner FLYING Media, spearheading coverage in the commercial aviation space.
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