United, JetBlue Roll Out Cross-Platform Booking

The new “Blue Sky” feature will come online this week.

United and JetBlue aircraft
United and JetBlue aircraft. (Photo: JetBlue and United)
Gemini Sparkle

Key Takeaways:

  • United and JetBlue have enabled customers to book eligible itineraries from either carrier's website or mobile app starting this week, offering more flight options.
  • Customers can book flights using cash, points, or miles, streamlining the process for earning and redeeming loyalty rewards and planning trips.
  • While expanded booking is now available, the ability to book a single itinerary with connecting flights between the two airlines is a future feature yet to be implemented.
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Starting this week, customers will be able to book eligible itineraries with United and JetBlue from either carriers’ website and mobile app.

The partners said Tuesday that users will begin to see more flight options from both airlines on JetBlue.com, United.com, and their respective apps. Customers can book flights using cash, points, or miles.

In a joint statement, the airlines said the new perk will make it easier for passengers to earn and redeem points, book more flights in one place, and plan their trips.

The ability to book a single itinerary with connecting United and JetBlue flights – a major advertised feature of the carriers’ “Blue Sky” partnership – will be added in the future, officials said.

Leaders from both airlines praised the new functionality as an important step forward after months of work.

“This milestone is another proof point of the value Blue Sky is bringing customers – in giving them the ability to book with cash, miles, or points on either network, customers now have more choice, flexibility, and a better overall booking experience when traveling to their favorite destinations,” United Executive Vice President and Chief Commercial Officer Andrew Nocella said in a statement.

United and JetBlue aircraft
United and JetBlue aircraft. (Photo: Shutterstock |
Markus Mainka)

“This move gives our members even more ability to earn and redeem points to exciting destinations around the world, while United customers gain access to JetBlue’s network across the Americas and Europe,” added JetBlue President Marty St. George.

The two airlines introduced reciprocal loyalty earning and redemption last year as the first major perk from their collaboration.

Other planned features of the deal include reciprocal benefits and United’s expansion at New York-JFK.

Zach Vasile

Zach Vasile is a writer and editor covering news in all aspects of commercial aviation. He has reported for and contributed to the Manchester Journal Inquirer, the Hartford Business Journal, the Charlotte Observer, and the Washington Examiner, with his area of focus being the intersection of business and government policy.
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