Livery of the Week: JetBlue’s BluePrint 

A technical, diagram-inspired design brings a new visual concept to the airline’s growing A220 fleet.

JetBlue's BluePrint livery on an A220
JetBlue's BluePrint livery on an A220 (Photo: JetBlue)
Gemini Sparkle

Key Takeaways:

  • The article introduces AirlineGeeks' "Livery of the Week" series, exploring the artistry and complexity of aircraft liveries and the associated repainting industry.
  • It highlights JetBlue's "BluePrint" special livery, which draws inspiration from aircraft schematics and technical drawings.
  • This unique design features a white fuselage overlaid with intricate blue lines, measurements, and aircraft outlines, making the entire fuselage the focal point.
  • The "BluePrint" livery, originally on an Embraer E190, is scheduled to make a return on one of JetBlue's Airbus A220 aircraft.
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Editor’s Note: AirlineGeeks is proud to present our ‘Livery of the Week’ series. Every Friday, a team member will share an airline livery, which can be from the past, present, or even a special scheme. Some airline liveries are works of art. The complexity associated with painting around critical flight components and the added weight requires outside-the-box thinking from designers. The average airliner can cost upwards of $200,000 to repaint, creating a separate aircraft repainting industry as a result. 

Have an idea for a livery that we should highlight? Drop us a line

JetBlue’s “BluePrint” special livery is one of the airline’s more unique designs, drawing inspiration from aircraft schematics and technical drawings. Originally introduced on a now-retired Embraer E190, the livery is set to make a return — this time on one of JetBlue’s Airbus A220 aircraft.

The design features a white fuselage overlaid with thin blue lines, measurements, and aircraft outlines, mimicking the look of engineering blueprints used in aircraft design. The graphics extend across the full length of the aircraft, creating a layered and detailed appearance while maintaining a clean overall presentation.

A JetBlue Embraer ERJ-190 in the airline's Blueprint livery.
A JetBlue Embraer ERJ-190 in the airline’s Blueprint livery.
(Photo: AirlineGeeks | William Derrickson)

Unlike JetBlue’s more familiar tail-focused liveries, which typically use bold geometric patterns, the BluePrint scheme distributes its visual elements across the entire fuselage. The tail is comparatively understated, allowing the blueprint-style artwork to remain the focal point of the design.

“jetBlue” titles are positioned along the forward fuselage in dark blue, consistent with the airline’s standard branding. The engines and winglets are finished in complementary tones, tying the design together without detracting from the intricate linework across the aircraft body.

Looking for a new airplane model? Head over to our friends at the Midwest Model Store for a wide selection of airlines and liveries.

Ryan Ewing

Ryan founded AirlineGeeks.com back in February 2013 and has amassed considerable experience in the aviation sector. His work has been featured in several publications and news outlets, including CNN, WJLA, CNET, and Business Insider. During his time in the industry, he's worked in roles pertaining to airport/airline operations while holding a B.S. in Air Transportation Management from Arizona State University along with an MBA. Ryan has experience in several facets of the industry from behind the yoke of a Cessna 172 to interviewing airline industry executives. Ryan works for AirlineGeeks' owner FLYING Media, spearheading coverage in the commercial aviation space.
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