January 17, 2019 10:10 am ET
June 1, 2018 1:34 am ET -
Alaska and Southwest Win J.D. Power Awards
Alaska Airlines won the J.D. Power award as the highest ranked airline in customer satisfaction in North America for the 11th year in a row. The airline ranked highest among traditional carriers according to the 2018 North America Airline Satisfaction…
May 21, 2018 11:33 am ET -
An Ode to Virgin America: Flying the Old Virgin Brand…
Virgin America, the unlikely brainchild of eccentric British entrepreneur Sir Richard Branson, began operations in the United States in 2007. With its emphasis on passenger comfort and entertainment, It was a new, exciting endeavor that most Americans had never seen…
April 30, 2018 8:00 am ET -
Alaska Airlines Announces Basic Economy Fares
Seattle-based Alaska Airlines has announced the introduction of a basic economy fare for its passengers. The announcement was made during an earnings call earlier this week. The new fare class will be called “Saver Fare,” with Alaska joining American, United…
April 26, 2018 8:21 pm ET -
A Virgin Farewell: What It Was Like to Go Behind-the-Scenes…
At midnight on Wednesday, April 25, 2018, the airline business lost another brand that helped to change and revolutionize the industry. On this day, the Virgin America brand was retired by Alaska Airlines, who had purchased Virgin America in 2016.…
April 24, 2018 8:24 pm ET -
A Flying Force for Good: Organizations and Airline Livery Combinations
When it comes to sponsorships with organizations and foundations, airlines tend to keep most of their work behind-the-scenes as they donate time and money to various caregiving organizations around their community. However, there are sometimes when a carrier wants to…