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A Flair Airlines 737-400 (Photo: Liam Allport from Lake Country, Canada [CC BY 2.0 (https://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons)

Canada’s Ultra-Low-Cost-Carrier Flair Announces Rebranding Strategy

Canada’s ultra-low-cost carrier (ULC) Flair Air announced a rebranding strategy on Wednesday. The rebranding strategy includes new crew uniforms, a new aircraft livery, an all-new website, a new logo, and more. New flight attendant uniforms are designed by Canadian designers CarryCorp, with a release date of April 2019. A freshly designed aircraft livery will be featured on the 737-800 set to enter service in March 2019. Flair’s new website, airport signage, inflight menus, and more were released on February 13, 2019. “The bright modern…

Allegiant Adds New Base, 16 New Routes to Network

Allegiant Air announced the opening of a new base, as well as 16 new routes throughout its network earlier this week. Grand Rapids will become the 16th base for Allegiant, beginning June 4, 2019. The base will become home to two aircraft from Allegiant’s all-Airbus fleet. To support the needs…

The Cost of Connecting the Caribbean: Overextensions, Fruitless Expansions and…

Looking across the U.S., it’s common to see carriers cancel unprofitable routes in order to move aircraft to more popular and profitable routes. Whether it is a single route or the dismantling of an entire hub, carriers are not shy about doing what they can to maximize their profits.  However, the…

Low-Cost Airlines Crossing the Pond: Norwegian Air International

Since the introduction of numerous low-cost airlines to the transatlantic market, access to Europe has never been easier or cheaper. New fuel-efficient aircraft and low-cost business models have allowed for increased competition among low-cost carriers, with more and more starting up every year. This series will serve to give an in-depth…