Still Stuck in the Back: The Worthlessness of Some Frequent Flyer Status in Today’s Saturated…

Disclaimer: This article contains opinions from the author based on his personal experiences with this topic In 1972, United Airlines, with help from Western Direct Marketing, created the first true airline frequent flyer program. Members received special plaques, among other things, but that was just the beginning. Over the course of the next nine years, new concepts for frequent flyer programs were born. Most died quickly, like American Airlines's proposed program to provide discounted fares to frequent flyers failing to…