[ News ]February 23, 2018 10:00 am ET

Still Stuck in the Back: The Worthlessness of Some Frequent…
Disclaimer: This article contains opinions from the author based on his personal experiences with this topic In 1972, United Airlines, with help from Western Direct Marketing, created the first true airline frequent flyer program. Members received special plaques, among other things, but that was just the beginning. Over the course…