HOP!

Alaska Air Cargo Delivers Fresh Hop to Alaska and Hawaii

Alaska Airlines, Yakima Chief Hops and Bale Breaker Brewing Company are teaming up to deliver fresh hop harvests to Hawaii and Alaska. The farm-to-kettle operation will bring three collaboration beers on tap at select Alaska Lounges. Traditionally, breweries can only use dried hop pellets to add flavor to beers because hops are extremely perishable. However, […]

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Air France Set to Slash 7,850 Jobs Amid Pandemic

During a central social and economic committee on July 3, Air France announced a dramatic workforce restructuring plan. The company will cut 7,850 jobs including 6,560 at Air France and 1,020 at the short-haul subsidiary HOP!, equating to more than 16% of the company’s workforce. With workforce reductions, the airline mainly aims at changing its […]

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Air France-KLM Aim for More Brand Clarity with HOP! Rebrand

Air France recently announced that the branding on its regional routes and fleet, currently known as HOP!, will be marketed as Air France HOP. This change aims to link the regional flight offerings more clearly to the Air France brand, making it the sole point of reference for customers wishing to travel on the French […]

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