March 29, 2022 6:00 am ET
June 14, 2018 1:26 pm ET -
Aerolineas Argentinas Seeks to Overhaul Loyalty Program
Last week, two announcements were made in Argentina's Official Gazette by AerolÃneas Argentinas, as required by law. The Argentine flag carrier issued a technical document that listed the problems and challenges with its loyalty program, Arplus, identified as a challenge that…
February 23, 2018 10:00 am ET -
Still Stuck in the Back: The Worthlessness of Some Frequent…
Disclaimer: This article contains opinions from the author based on his personal experiences with this topic In 1972, United Airlines, with help from Western Direct Marketing, created the first true airline frequent flyer program. Members received special plaques, among other…