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A LATAM Airbus A320. (Photo: Carlos Daniel Dobelli from C.A.B.A., Argentina (LATAM A320-233 LV-BSJ) [CC BY 2.0 (https://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons)

LATAM Lowers Elite Status Requirements

In an unexpected move, South American carrier LATAM announced it will be lowering its elite frequent flyer qualification requirements in order to retain high-value flyers that did not make it through the latest requirements hike in 2018. The news was first reported by Argentinean blog Sir Chandler. The new changes facilitate attaining elite status for all but one of LATAM's frequent flyer tiers. Gold members, LATAMPASS lowest elite status tier will now need 15 qualifying points instead of 20; Gold…

Aerolineas Argentinas Seeks to Overhaul Loyalty Program

Last week, two announcements were made in Argentina's Official Gazette by Aerolíneas Argentinas, as required by law. The Argentine flag carrier issued a technical document that listed the problems and challenges with its loyalty program, Arplus, identified as a challenge that could not be solved by any local consulting firm. The second…

Still Stuck in the Back: The Worthlessness of Some Frequent…

Disclaimer: This article contains opinions from the author based on his personal experiences with this topic In 1972, United Airlines, with help from Western Direct Marketing, created the first true airline frequent flyer program. Members received special plaques, among other things, but that was just the beginning. Over the course…