loyalty

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News

Aerolineas Argentinas Seeks to Overhaul Loyalty Program

June 14, 2018 Pablo Diaz

Last week, two announcements were made in Argentina’s Official Gazette by Aerolíneas Argentinas, as required by law. The Argentine flag carrier issued a technical document that listed the problems and challenges with its loyalty program, Arplus,

Opinions

Still Stuck in the Back: The Worthlessness of Some Frequent Flyer Status in Today’s Saturated Aviation Market

February 23, 2018 Parker Davis

Disclaimer: This article contains opinions from the author based on his personal experiences with this topic In 1972, United Airlines, with help from Western Direct Marketing, created the first true airline frequent flyer program. Members