Outlining TAP Air Portugal’s North American Expansion Strategy

TAP Air Portugal is currently undergoing a significant transformation strategy that gears towards transporting passengers between North America, Europe and North Africa through Portugal. Since the carrier's partial privatization in 2015, JetBlue’s founder David Neeleman has been involved in leading a consortium of investors looking to boost the Portuguese carrier’s potential with more routes, operating a young, fuel-efficient fleet and a strong service focus to become a major carrier of choice for passengers crossing the Atlantic. For such, TAP is…