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United’s first 737 MAX 9 aircraft in a different paint scheme than other member of the airline’s 737 fleet (Photo: United)

United Changes Up Livery on First Boeing 737 MAX 9

United’s first 737 MAX 9 made its initial appearance in full paint on Friday evening. The aircraft, which is due to start service on June 7, sported a different livery compared to its 737 counterparts.

The 737 MAX 9 mirrors the livery on the carrier’s 787 aircraft, which is slightly modified to follow the lines on Boeing’s house colors. It is unclear why United chose the 737 MAX 9 to appear in this paint scheme as the airline’s newer 777-300ERs wear the standard livery.

A photo of the carrier’s first MAX aircraft was sent in an internal memo to employees. A United spokesperson was not immediately available to comment on the jet’s refreshed paint scheme.

United’s ‘globe’ livery isn’t the most popular, especially after it overtook the iconic ‘tulip’ design during the United and Continental merger in 2010. The so-called ‘tulip,’ which appeared in three separate liveries, was introduced in the 1970s. United commissioned esteemed-designer Saul Bass who came up with the pre-merger logo.

When United took delivery of its first Boeing 787 Dreamliner in 2012, the aircraft wore a modified version of the ‘globe’ design, and the rest of the airline’s Dreamliner fleet followed suit. United currently maintains a fleet of 37 787 Dreamliner jets.

As for United’s 737 MAX 9, the airline plans to launch it on June 7 from Houston’s George Bush Intercontinental Airport (IAH). Nine destinations have been announced thus far for the 737 MAX 9 on a mix of short to medium range routes. On June 7, the aircraft is slated to operate five routes, including flights from Houston-IAH to Anchorage, Austin, Ft. Lauderdale, Orlando, and San Diego.

The aircraft will see 179 seats onboard and will feature United First, Economy Plus, and Economy cabins. The aircraft will have inflight Wi-Fi and in-seat power along with personal entertainment options.

The 737 MAX 9 will join United’s fleet of 737-700, 737-800, and 737-900ER aircraft. In total, United has 135 737 MAX aircraft on order, according to Boeing’s website.


  • Ryan founded AirlineGeeks.com back in February 2013 and has amassed considerable experience in the aviation sector. His work has been featured in several publications and news outlets, including CNN, WJLA, CNET, and Business Insider. During his time in the industry, he's worked in roles pertaining to airport operations and customer service while holding a B.S. in Air Transportation Management from Arizona State University along with pursuing a concurrent MBA and law program. Ryan has experience in several facets of the industry from behind the yoke of a Cessna 172 to interviewing airline industry executives. In addition to supporting AirlineGeeks, Ryan works full-time in the aviation industry.

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