American Unveils Vintage ‘Flagship’ Livery

The airline will start flying a Boeing 777 with the special design next month.

A rendering of American's "Flagship" livery. (Image: American Airlines)
A rendering of American's "Flagship" livery. (Photo: American Airlines)
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Key Takeaways:

  • American Airlines unveiled a "Flagship" throwback livery for a Boeing 777-300ER, incorporating design elements from its historic DC-3 aircraft, in anticipation of its 100th anniversary in 2026.
  • Debuting in November on the "Flagship DFW" aircraft, this special livery also highlights an upcoming refresh of American's 777-300 fleet starting next year.
  • The fleet overhaul will introduce new Flagship Suite seats with privacy doors and advanced amenities, along with upgraded Premium Economy seating across the widebody jets.
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American Airlines this week unveiled a new throwback livery as it prepares to observe its 100th anniversary in 2026.

The “Flagship” livery incorporates design elements from American’s old Douglas DC-3 aircraft, which sported an instantly recognizable orange lightning bolt motif and a roundel with an eagle. It will be painted on a Boeing 777-300ER registered as N735AT. The aircraft’s first flight with the new livery will take place in November.

In keeping with American’s former policy of naming DC-3s after the cities they served, the specially designed 777 will be known as “Flagship DFW.”

Airline leaders said the new livery is meant to call attention to the planned refresh of American’s 777-300 fleet, set to start next year. As part of the overhaul, the widebody jets will get Flagship Suite seats, which come with privacy doors, wireless charging pads, and a chaise lounge seating option.

The Flagship Knoxville housed in the American Airlines CR Smith Museum in Fort Worth, Texas. The airline’s new Flagship livery borrows from this design. (Photo: American Airlines)

American debuted the Flagship Suites earlier this year on its Boeing 787-9s.

The 777-300s will also get upgraded Premium Economy seats.

“American has thoughtfully chosen a design that evokes our rich history while looking ahead to our next 100 years,” said Ron DeFeo, American’s chief communications officer, in a news release. “Throughout American’s history, ‘Flagship’ has always been recognized as our premium travel experience… Painting the original Flagship design on our Flagship aircraft is a powerful way to honor that legacy while embracing the future.”

American is set to observe its centennial in April 2026.

Zach Vasile

Zach Vasile is a writer and editor covering news in all aspects of commercial aviation. He has reported for and contributed to the Manchester Journal Inquirer, the Hartford Business Journal, the Charlotte Observer, and the Washington Examiner, with his area of focus being the intersection of business and government policy.
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