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LV-HQH, after its welcoming water salute (Photo: Norwegian Argentina)

Argentina’s Market Expansion Showing Its Achilles Heel

Almost three years after it started, the commercial aviation market in Argentina is facing a plain contradiction. While passenger numbers are on the rise, the stability of the system as a whole is decreasing rapidly. Most carriers, both new and old, are reaching a decision point in which the choices seem to be countervailing: to engage a price war or to stay out, risking their position and market share. JetSmart, the last arrival to the domestic market, a few weeks…

Aerolineas Argentinas Seeks International Assistance for its Fleet Renewal

In a new step taken towards a review of the entire operation, Aerolineas Argentinas is looking for an external consulting firm to provide assistance with an overhaul of the revenue management strategy and route network design. Being a state-owned company, the formal process for the acceptance of a foreign consultant…

Aerolineas Argentinas Doubles Down on Madrid Service

Aerolíneas Argentinas announced that it will have an operation of two daily flights to Madrid starting in July. Besides the usual redeye flight departing at 23.55 local, a second flight will be added daily at 12.10, arriving to Madrid late at night. This is an extension of the current strategy…

Aerolineas Argentinas Adjusts its Strategy, Prepares for a Fierce Domestic…

Last week, Aerolineas Argentinas' CEO, Luis Malvido, presented the company's strategic plan for the next three years. The four pillars on which the strategy is based are sustainability, the development of the network, excellence in service, and adherence to processes and transparency; all under the umbrella of security as an essential…

Aerolineas Argentinas Sets Tight Due Date for Fleet Replacement

In a changing and challenging commercial aviation market such as the Argentinian one, there are two long-awaited decisions that suffered significant delays in the last months. Those are Aerolíneas Argentinas' fleet replacement selections, both in the 100-seat and the long-haul segments. On one hand, the 96-seater Embraer 190AR is to…

Argentina’s Newly Deregulated Domestic Market Exceeds All Sales Expectations

August 1 marked the first day in which Argentina's domestic market band prices for airfares were effectively removed resulting in a staggering number of over 100,000 tickets sold in one day. For a market that, in 2017, represented roughly 18 million passengers, the numbers doubled the average sale. Following a…

Argentina Removes Airfare Minimums, Deregulates Domestic Market

In an unexpected move, Argentina's Minister of Transportation Guillermo Dietrich announced that national administration will no longer set minimum prices for domestic airfares, starting on August 15. This means that the market will be able to advertise tickets for flights well below the existing "price bands" that were imposed in…

Aerolineas Argentinas Prepares for a Clean Fight in Domestic Destinations

In an anticipated move, Aerolineas Argentinas revealed last week that it will retrofit the interior of its domestic fleet to eliminate Club Economy class and move forward with a single class operation. In a press event held at Aerolineas Argentinas' headquarters, CEO Mario Dell' Acqua, the Argentina Minister of Transportation…

Aerolineas Argentinas Adds 737 MAX 8 to its Regional Operation

Starting on May 1, Argentina's flag carrier will replace the Airbus A330-200 with the new Boeing 737 MAX 8 on its flights to Punta Cana, Dominican Republic. Although it needs to be officially confirmed by the airline, the operations schedule show Airbus' widebody removal and its replacement by the recently…

Aerolineas Argentinas Enhances Passenger Experience Through Digital Management

Aerolineas Argentinas has become Latin America’s first airline to digitally empower its cabin crews and take the inflight passenger service to the next level with SITAONAIR’s CrewTab. CrewTab digitally transforms cabin crews’ preflight, inflight, and post-flight activities and their workflows by providing crew members with a complete, user-friendly mobile, and…