Alaska and Virgin America

Alaska Airlines announced Wednesday that they will likely retire the Virgin America brand by 2019, instead opting to give the fused airline Alaska’s name, logo, and livery. This announcement puts to rest much speculation about whether Alaska would keep the Virgin brand around. The airline ensured customers, however, that some of Virgin America’s signature features […]

Alaska Airlines has been cleared by the Antitrust Division of the United States Department of Justice (DOJ) to proceed with the acquisition of Burlingame, CA-based Virgin America. According to Alaska, they were not required to divest any assets by the DOJ, however, the department will require them to significantly downsize their codeshare agreements with American […]