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Inside Virgin America's Airbus A320 cabin (Photo: Ryan Ewing)

Alaska to Phase Out Virgin America Brand

Alaska Airlines announced Wednesday that they will likely retire the Virgin America brand by 2019, instead opting to give the fused airline Alaska's name, logo, and livery. This announcement puts to rest much speculation about whether Alaska would keep the Virgin brand around. The airline ensured customers, however, that some of Virgin America's signature features would be sticking around after the brand itself is gone. Some of these include enhanced inflight entertainment, mood lighting, and the altogether different flying experience.…

Alaska Airlines’ Acquisition of Virgin America Is Cleared For Takeoff…

Alaska Airlines has been cleared by the Antitrust Division of the United States Department of Justice (DOJ) to proceed with the acquisition of Burlingame, CA-based Virgin America. According to Alaska, they were not required to divest any assets by the DOJ, however, the department will require them to significantly downsize…