An American 787-9 landing in Dallas/Fort Worth (Photo: AirlineGeeks | William Derrickson)

Airline Alliances Through Equity Stakes: Is the Business Model Dead?

In 2014, Etihad Airways introduced its own global alliance with the aim of linking several of its major airline investments to drive an improved global network and enhanced scheduling. Equipped with equity stakes in struggling airlines such as Air Berlin in Germany and Jet Airways in India, Etihad hoped that money would buy greater coordination, which would in turn drive revenue growth. Just over six years later, Air Berlin and Jet Airways have ceased to exist, the alliance has folded…