Airline loyalty programs have been cash cows for decades. They are an extremely effective marketing tool that drives customer loyalty by offering an incentive for customers to stay loyal. This incentive usually comes in the form of free flights though has recently evolved to offer discounts and benefits across the flying experience. Initially, it was […]
The Covid-19 ordeal continues to remain at large and the push for vaccinations is on the rise and evolving as more research and development are being completed. However, the encouragement to become vaccinated has provided an easier opportunity for those who have been forced to quarantine at home, to travel for leisure. As a result, […]
I love frequent flyer programs. Honestly, it may be safer to say I love all of the debate and discussion they create. Whether it’s about how to achieve an airline’s highest level of status for as cheap as possible or whether the rewards are actually worth the cost, I could talk for days about the […]
Last week, two announcements were made in Argentina’s Official Gazette by Aerolíneas Argentinas, as required by law. The Argentine flag carrier issued a technical document that listed the problems and challenges with its loyalty program, Arplus, identified as a challenge that could not be solved by any local consulting firm. The second announcement was the opening of […]
Disclaimer: This article contains opinions from the author based on his personal experiences with this topic In 1972, United Airlines, with help from Western Direct Marketing, created the first true airline frequent flyer program. Members received special plaques, among other things, but that was just the beginning. Over the course of the next nine years, […]
Get the latest stories & special offers delivered directly to your inbox
SUBSCRIBE
