Opinions
Trulli
An American Airlines 737-800 taxing at Boston Logan International Airport. (Photo: AirlineGeeks

Opinion: Why Be a Frequent Flyer Program Prisoner?

I love frequent flyer programs. Honestly, it may be safer to say I love all of the debate and discussion they create. Whether it's about how to achieve an airline's highest level of status for as cheap as possible or whether the rewards are actually worth the cost, I could talk for days about the troubled, yet sometimes beautiful world that are airline frequent flyer programs. That's why I found a USA Today article that poses the question of if…

Aerolineas Argentinas Seeks to Overhaul Loyalty Program

Last week, two announcements were made in Argentina's Official Gazette by Aerolíneas Argentinas, as required by law. The Argentine flag carrier issued a technical document that listed the problems and challenges with its loyalty program, Arplus, identified as a challenge that could not be solved by any local consulting firm. The second…

Still Stuck in the Back: The Worthlessness of Some Frequent…

Disclaimer: This article contains opinions from the author based on his personal experiences with this topic In 1972, United Airlines, with help from Western Direct Marketing, created the first true airline frequent flyer program. Members received special plaques, among other things, but that was just the beginning. Over the course…