Routes
Trulli
A Southwest 737-800 aircraft (Photo: SWAMedia)

Southwest Plans Seasonal Sensation as Summer Looms

As spring changes to summer, Southwest Airlines' route map is changing as well, as the airline is adding and restoring service for the summer season. The airline plans on the new flights to be seasonal, with 15 of the 25 new flights and 17 of the 24 returning flights coming on a seasonal basis. The move comes as America surpasses the 30% of the total population being fully vaccinated against COVID-19, with many expected to travel more this summer as…

Reviewing the Revised American Route Map

In many industries, it is common for testing to occur before implementing something in market. Think of the very well-documented three-phase testing regime that the COVID-19 vaccines went through in 2020 or video game firms, which have a "public testing region" in which they will implement character balancing changes and…

Boeing and Southwest Finalize Major Boeing 737 MAX Order

Boeing and Southwest Airlines on Monday announced a new order for 100 Boeing 737 MAX aircraft, with options for an additional 155 options in two variants including the 737 MAX 7 and 737 MAX 8. Southwest had been exploring options to modernize the most prominent aircraft type in its fleet:…

Southwest Set to Start 737 MAX Return-to-Service on March 11…

Two years after the Boeing 737 MAX was first grounded on March 10, 2019, Southwest Airlines — the largest U.S. operator of the type — is ready to fly it again. This week, the carrier will relaunch the MAX to 15 of its key cities across the United States, including…

Southwest Releases Schedule For Service To Fresno, Santa Barbara

The prolonged COVID-19 catastrophe has proven to be a daunting obstacle for the airline industry, one that has forced airlines to question their traditional methods for operating and marketing flight routes through their fortified hubs. As a result, major U.S. carriers have had to make tough decisions on where to…

Calls for Airline Relief Grows As Southwest Announces Furloughs

The impasse in Washington, D.C. has finally hit one of the United States’ most stable airlines in the country. Late last week, Southwest Airlines detailed the planned furlough of up to 7,000 employees. The furloughs would be the first in the airline's over 50-year history. Airline executives have been proud…

Southwest Plans Sarasota Launch Despite Seeing Demand Dip

As summer travel begins to dip and COVID-19 numbers climb in the United States, carrier Southwest Airlines warned that the trend is affecting demand. The airline says that demand for the next two months has slowed after months of positive trends. The carrier says that this will play a big…

Southwest Looks to Network Diversification in Third Quarter Results

On Oct. 22 Southwest Airlines announced the company’s third-quarter financial results. As expected the airline posted a large loss and continues a high level of daily cash burn as the industry continues to navigate the effects of the Covid-19 pandemic. The airline also announced a change to the passenger experience…

Southwest Adds Chicago O’Hare, Houston Intercontinental Service

Throughout its history, Southwest Airlines has favored smaller, less busy airports, that are often close to major city centers. This has worked well for the airline in cities like Chicago and Dallas, where the airline has had a virtual monopoly at Chicago Midway and Houston Hobby. The airline has famously…

Southwest Adds Montrose; Loads Miami, Palm Springs Routes

Southwest Airlines has made leisure travel the focal point of its Covid-19 recovery plan. For the winter the airline believes that travelers will be heading to the slopes. In August the airline announced it would begin seasonal service to Steamboat Springs from Denver and Dallas Love. Now the airline has…