southwest

Here comes the world’s more unpopular opinion: if Southwest wanted to enter the regional jet market, now is the time. The airline has seen rapid expansion over the last few years with the merger with AirTran and now that it is complete, some routes are starting to show their weaknesses. The use of regional jets […]

Over the past few weeks, arguments have continued to heat up regarding one simple question; should Delta be allowed to fly into Dallas-Love Field, or be forced to fly only into Dallas-Ft. Worth International? While to some this may seem like an obvious answer to encourage competition, various factors since the 1940s have resulted in […]

With the AirTran integration complete, Southwest has turned its attention to the rebranding of its fleet as the wordless “canyon blue” Boeing 737s will fade into the new “billboard” Southwest paint job. While some of the aircraft in Southwest’s fleet have already seen the new livery, most are still in the old red and blue […]

On Tuesday February 24th, 2015, the Federal Aviation Administration announced that Southwest Airlines would have to ground 128 of its Boeing 737-700 aircraft. The reason for this grounding is a missed inspection of the standby hydraulic system. The aircraft make up almost 20% of Southwest’s entire fleet. Little by little, the airline voluntarily removed the […]

Friday, Southwest Airlines announced in a press release the addition of 10 new nonstop destinations from Dallas Love Field. Beginning April 8, 2015, travelers through Dallas will have access to 43 destinations. “With these new flights, Southwest is offering more of the low-fare nonstop travel our Dallas Customers want, at the times of day that […]

Let’s face it, nobody is a fan of commercials, but if you are an #AvGeek you know that airline commercials can shed some light on other dull commercials. We all have been there when you are in the doctor’s office and among all the car commercials, a commercial with an airplane comes on and you […]

As anticipated by much of the airline industry, Southwest Airlines (NYSE: LUV) revealed it’s new look today, Monday, September 8. “Our collective heartbeat is stronger and healthier than ever, and that’s because of the warmth, compassion and the smiles of our People,” said the airline’s Chairman, President, and CEO Gary Kelly. “The Heart emblazoned on […]