In today’s ever connected and increasingly technologically dependent age, airlines are exploring new ways of attracting frequent flyers as well as new customers. The four largest US airlines have been very active in their television advertisements, and they each have a unique way of doing so. American American’s new commercials follows suit with their new slogan and theme. Each commercial is very simplistic and shows scenes from ordinary objects and highlights some of the destinations in which the airline serves.…
When it comes to flying between Europe and North America, travelers are offered a wide variety of choices. From low-cost carriers like Norwegian to flag carriers such as KLM and British Airways, the options for flights across the pond can become overwhelming. Living in the Midwest opened up even more…
Southwest flight 3472 from New Orleans to Orlando diverted to Pensacola, Florida after an incident involving the number two engine. The aircraft involved was N766SW, a 16 year old 737-7H4 with CFM56 engines. There were 99 passengers and 5 crew members onboard, who safely deplaned in Pensacola. The engine appears…
According to a recent study released by FareCompare.com, international flyers traveling to the United States do not receive long term benefits from the "Southwest Effect." Well-known to domestic travelers, the Southwest Effect describes a drop in average airfare when Southwest enters a market. A previous study by FareCompare supported the…
On July 20, Southwest's computer system experienced a significant outage causing an immediate delay in hundreds of flights. As the backups failed, hundreds additional flights were either delayed or canceled, totaling almost 1150 flights within 24 hours. During the system reboot, hundreds of Southwest employees were racing to manually check-in passengers…
Southwest Airlines has filed an application with the United States Department of Transportation (DOT) to expand its flights to Mexico. The airline filed to begin service from Los Angeles to Cancun and San Jose del Cabo/Los Cabos twice daily, and once daily to Puerto Vallarta, all beginning November 6, 2016.…
Boeing’s 737 and all of its variations are the best-selling aircraft of all-time and is used by hundreds of airlines. However, with ever changing demands and competition, Boeing has been forced to improve upon an already reliable product. When Airbus introduced the A320neo, which offered higher fuel efficiency and range…
As the 1990s began, the city of Austin, Texas had yet to experience the massive expansion it would soon discover. The high-tech revolutions brought by phones and computers were just around the corner, and few knew the growth they would create for the city. The city’s largest events at the time included the…
On Monday, Southwest revealed its newest state-themed jet, Tennessee One. The aircraft, a Boeing 737-700 (N922WN), features a decorative rendition of the Tennessee flag. In Nashville, Southwest brought employees, customers, and community members for a flight to Memphis and a special “Live at 35” concert featuring country music stars Chris…
While it is easy to get caught up in the daily news of the airline industry, it's important to remember how it has evolved significantly over the past 50 years. With that being said, we have put together a short guide to some of our favorite "AvGeek" books, and why…
