KLM Offers Virtual Reality Experience for Budget Travelers

In a unique plan to attract more customers, KLM announced that its new app “Flight Upgrader” has been made available, offering passengers the opportunity to upgrade virtually via a special headset. Utilizing either Google Cardboard or a virtual reality (VR) headset, passengers travelling on budget airlines can now pretend that they are flying with KLM.

In a recent ad campaign video published by the airline, an employee is seen handing out its free app to passengers scheduled to fly on budget carriers. The ad campaign aims for a cheeky, humorous tone and states that it is just intended to be playful and highlight the service provided by the carrier.

The app itself offers passengers an experience in an economy aisle seat onboard the new 787 flown by KLM. The virtual flight attendants are also shown giving passengers a tour of all of the amenities offered by KLM on its flights. In case you are bored, you can also watch a movie from the airline’s entertainment system which is shown in the ad for the VR app.

The nine minute video produced by the Dutch carrier is the first of its kind.  Interestingly, Joon, the low-cost subsidiary of sister airline Air France, will become one of few airlines to offer VR entertainment to all passengers flying in international business class when it commences flights soon.

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Mateen Kontoravdis

Mateen has been interested in aviation from a very young age. He loves learning about different aspects of the industry. Mateen has been an editor for the website since early 2017. Most recently, Mateen is additionally the website’s overall strategist. In addition to writing for AirlineGeeks, Mateen is a sophomore at the University of Texas studying Human Dimensions of Organizations. You can also find him on Instagram (@Plane.Photos) where he enjoys sharing his aviation photography with thousands of people on a daily basis.

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