Livery of the Week: Air Canada’s 2024 Olympic Livery

Editor’s Note: AirlineGeeks is proud to present our ‘Livery of the Week’ series. Every Friday, a team member will share an airline livery, which can be from the past, present, or even a special scheme. Some airline liveries are works of art. The complexity associated with painting around critical flight components and the added weight requires outside-the-box thinking from designers. The average airliner can cost upwards of $200,000 to repaint, creating a separate aircraft repainting industry as a result. 

Have an idea for a livery that we should highlight? Drop us a line. 

Air Canada has recently unveiled a new livery to celebrate Canadian athletes at the upcoming Paris 2024 Olympic and Paralympic Games. The new livery comes alongside a renewal of the airline’s partnership as the official airline of Team Canada.

Air Canada’s Newest Special Livery

The new livery adds to Air Canada’s standard black and white livery, with the phrase “Go Canada Go” adorned on the back portion of the fuselage in bold gold lettering. Given Air Canada’s obligation to provide services in both of Canada’s official languages – English and French – the phrase is bilingual. While the text is the same on both sides of the aircraft on this new livery, Air Canada’s last Olympic livery had “Fly the Flag” painted on one side of the aircraft and the French equivalent on the other.

Further forward on the new livery, the Canadian Olympic and Paralympic logos are painted underneath the first set of windows. Meanwhile, the iconic Air Canada maple leaf roundel on the aircraft’s tail is in gold instead of red. The livery has been painted on a 17-year-old Boeing 777-300ER, registered as C-FITW. The aircraft is slated to carry athletes to and from Paris for the Games.

The Paris 2024 Olympic and Paralympic Games are a big deal, so we’re making a big entrance. We’ve renewed our partnership as the Official Airline of @TeamCanada and @cdnparalympics until 2030 and we’re flying Team Canada to Paris 2024 in style! #FlyTheFlaghttps://t.co/DwNVUJNJ7V pic.twitter.com/lWYp2XcbrT

— Air Canada (@AirCanada) May 31, 2024

A Three-Decades-Long Partnership

Alongside the new livery, Air Canada has announced that its partnership as the official airline of Team Canada has been extended to 2030. The Montreal-based carrier has been the official airline of the Canadian Olympic Team since 1988 and the Canadian Paralympic Team since 2007. The airline has had multiple Olympics-themed liveries in the past and was also a sponsor of the 2010 Vancouver Winter Olympic Games.

An Air Canada special livery for the 2010 Vancouver Winter Olympic Games (Photo: Patcard (Wikimedia Commons), licensed under CC BY-SA 3.0)

In addition to transporting athletes to and from the Games, the airline offers all athletes and coaches complimentary 35K Aeroplan Elite status in its loyalty program. The carrier will also hold airport celebrations for departing and returning athletes and have a presence at the Canada Olympic House and Canada Paralympic House in Paris.

Looking for a new airplane model? Head over to our friends at the Midwest Model Store for a wide selection of airlines and liveries.

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Andrew Chen

Andrew is a lifelong lover of aviation and travel. He has flown all over the world and is fascinated by the workings of the air travel industry. As a private pilot and glider pilot who has worked with airlines, airports and other industry stakeholders, he is always excited to share his passion for aviation with others. In addition to being a writer, he also hosts Flying Smarter, an educational travel podcast that explores the complex world of air travel to help listeners become better-informed and savvier travelers.

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