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A Frontier A320 in Phoenix (Photo: AirlineGeeks | William Derrickson)

Opinion: When Almost Meaningless Airline Marketing Succeeds in Going Viral

I've been thinking a lot about airline marketing lately, having first came to mind after watching Delta make comparatively minor changes to its economy class service offerings and seeing how news outlets both large and small reacted. While I saw those changes as more important for other reasons, there's no denying the improvements captured the attention of flyers all over the world, even if they were essentially just a revamped meal service and the addition of a hot towel. But…

Opinion: When Almost Meaningless Airline Marketing Succeeds in Going Viral

I've been thinking a lot about airline marketing lately, having first came to mind after watching Delta make comparatively minor changes to its economy class service offerings and seeing how news outlets both large and small reacted. While I saw those changes as more important for other reasons, there's no…

Opinion: Frontier’s Evolving Strategy Lacks the Consistency to Succeed

Growing up, we have all seen someone who tries desperately to fit in, even if it means sacrificing their individuality along the way. In the aviation community, there seems to be no better example of this than Frontier Airlines. The Early Years The carrier was originally suppose to fill in…

Alaska Unveils New Look

On Monday, Alaska Airlines revealed a major overhaul to its brand, which has remained largely unchanged for almost 25 years. The new look features a revised Alaska word-mark and an updated rendition of the classic Eskimo on the tail of the aircraft. Alaska’s iconic Eskimo was first introduced in 1972…