marketing

Sun Country Airlines has revamped its inflight menu to consist of several new food and beverage options sourced from local Midwestern brands. The Minneapolis-based carrier has newly partnered with Caribou Coffee, Fulton Brewing and Dot’s Pretzels, all Minnesota-based companies, as part of its new initiative to provide a more Midwest experience to travelers on its […]

The ongoing Covid-19 complication remains a significant disturbance to the airline industry, forcing several notable airlines to alter and modify their operations to adapt and overcome the disruption. The airlines are poised to constantly monitor and respond to the fluctuations in passenger travel demand while adjusting flight schedules, frequencies and inaugurating new routes within route […]

I’ve been thinking a lot about airline marketing lately, having first came to mind after watching Delta make comparatively minor changes to its economy class service offerings and seeing how news outlets both large and small reacted. While I saw those changes as more important for other reasons, there’s no denying the improvements captured the […]

I’ve been thinking a lot about airline marketing lately, having first came to mind after watching Delta make comparatively minor changes to its economy class service offerings and seeing how news outlets both large and small reacted. While I saw those changes as more important for other reasons, there’s no denying the improvements captured the […]

Growing up, we have all seen someone who tries desperately to fit in, even if it means sacrificing their individuality along the way. In the aviation community, there seems to be no better example of this than Frontier Airlines. The Early Years The carrier was originally suppose to fill in the Denver market that was […]

On Monday, Alaska Airlines revealed a major overhaul to its brand, which has remained largely unchanged for almost 25 years. The new look features a revised Alaska word-mark and an updated rendition of the classic Eskimo on the tail of the aircraft. Alaska’s iconic Eskimo was first introduced in 1972 along with four other Alaska-themed […]