Online Travel Agencies: The Good, The Bad, and The Ugly
Online travel agencies, or OTAs, have populated the internet since Internet Travel Network popped up in June 1995 with the goal to transact airline bookings for a small number of routes. Since then, dozens more have popped up, including Expedia, Kayak, Orbitz, and numerous others. Priceline.com is currently the largest, with a market cap of […]
