Rebranding

On its ninth anniversary, the Colombian low-cost airline Viva Air announced on Tuesday, June 1, that it is transforming and changing its image, to be called simply “Viva.” Viva started back in 2012 as “Viva Colombia,” then, in 2017, the carrier changed its name to “Viva Air,” in which it operated as a group in […]

As the rebuilding of Brazilian commercial aviation continues, Azul Brazilian Airlines, Brazil’s third-largest airline before the COVID-19 pandemic struck in March, will rebrand its latest acquisition to bring it closer to its own brand. TwoFlex Táxi Aéreo, which had its takeover approved by anti-trust authorities in March and concluded in May, will now be officially […]

For businesses across the world, branding plays a crucial role in public perception and airlines are no different. One of the most prominent pieces of an airline’s brand is its logo, as it often appears on a wide range of items including aircraft, seats, food, advertisements and more. In this multi-part series, we will look […]

The first Lufthansa Airbus A380 to wear the airline’s new colors has emerged from the paint shop, marking a historic moment for the airline as its largest aircraft can now display the airline’s new image across the world. Lufthansa debuted the new livery earlier this year as part of a company-wide rebranding aimed at distinguishing […]

Irish carrier Aer Lingus has announced that it will be rolling out a new and refreshed brand in early 2019. The new brand will include the repainting of the aircraft’s fleet, which is expected to take three years, as well as new crew uniforms, according to Aer Lingus Chief Executive Stephen Kavanagh. “Our current livery […]

Today, Alitalia announced unveiled their rebranded business model. The new rebrand features a slightly-altered livery and cabin redesign. They will also update cabin crew uniforms and introduce up to seven new aircraft to the fleet. The rebrand will provide a fresh look for a design that has remained mostly unchanged since the 1970s. The fuselage […]