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A Southwest 737 MAX 8 (Photo: Southwest)

Opinion: Why Southwest Airlines Matters — A Five-Part Series

As the battle between ultra-low-cost carriers and legacy carriers in the United States continues, few have taken time to pause and reflect on how Southwest Airlines, the largest domestic airline based on passengers flown in the U.S. in 2017, continues to thrive. This five-part series will discuss the overall state of the airline, as well as some of the key selling points that continue to make the airline a favorite for both leisure and business travelers alike.  Flying is something…

A Look at Southwest’s Upcoming Hawaii Flights

Last October, Southwest Airlines confirmed its intentions to begin flights to Hawaii in the future, following years of speculation. Last week during an earnings call, the airline released more information with Southwest’s chairman and CEO Gary Kelly announcing that flights would begin in late 2018, though the launch may be…

Photo Gallery: Inside Southwest’s Transformed Terminal at LAX

If you've flown Southwest from Los Angeles International Airport (LAX) in the last several years, you know about the challenging and chaotic state it has been in, driven by the major construction projects ongoing at the airport. Terminal 1, where Southwest operates out of, was built in the early 1980s…

Southwest Airlines Begins 2018 with Employee Bonuses and New Airplanes

The GOP tax bill has been making headlines recently and Southwest Airlines just announced a $1,000 bonus to all of its employees as a result of this tax reform. As a way for the airline to celebrate the recent passage of the tax reform legislation, the board of directors at…

Southwest Airlines Announces Intention to Serve Hawaii Following Years of…

For years now, enthusiasts, frequent fliers, and the airline industry as a whole have been speculating that Southwest Airlines would at some point commence service to Hawaii, the U.S. state located 2,390 miles from California. You heard that right. We’re thrilled to share our intention to bring our world-famous hospitality…

What It’s Like to Fly Onboard Southwest’s New Boeing 737…

“My name is Gary Kelly, and I am an employee here at Southwest Airlines.” This was the unique start that Southwest’s CEO, Gary Kelly, had to say when his team opened the door for the first flight of the Boeing 737 MAX 8 operated by a U.S-based airline. The comment…

The Near Death and Resurgence of St. Louis International Airport

Airline hubs are generally not the kind of place that change much in terms of service. In the United States, given the last decade of consolidation among airlines, most hub airports will likely stay hubs for their respective airlines for years to come, with only growth or minor downsizing as…

Southwest Drops Two of Three Cuba Routes

From September 4, 2017, Southwest Airlines will end service to two of the three cities the airline flies to in Cuba. The airline currently serves Varadero and Santa Clara once daily from Ft. Lauderdale and Havana three times daily, twice from Ft. Lauderdale and once from Tampa. Southwest initially began…

Southwest Hopes to Bring The ‘LUV’ to HawaiI

On Wednesday, Southwest Airlines' CEO Gary Kelly addressed airline shareholders at its annual meeting in Phoenix. At the meeting, Kelly addressed various goals and the growth plan for Southwest going forward. One of the key points was the airline's future growth and possible expansion to Hawaii. The island state is…

Houston Hobby Celebrates One Year of International Travel

October marked the one year anniversary of international travel from Houston’s William P. Hobby Airport (HOU). The 156 million dollar international concourse has won the respect of industry leaders as well as its many passengers. The new facility features five gates, a Federal Inspection Station (FIS), a new Southwest ticketing hall,…