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A Flair Airlines 737-400 (Photo: Liam Allport from Lake Country, Canada [CC BY 2.0 (https://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons)

Canada’s Ultra-Low-Cost-Carrier Flair Announces Rebranding Strategy

Canada’s ultra-low-cost carrier (ULC) Flair Air announced a rebranding strategy on Wednesday. The rebranding strategy includes new crew uniforms, a new aircraft livery, an all-new website, a new logo, and more. New flight attendant uniforms are designed by Canadian designers CarryCorp, with a release date of April 2019. A freshly designed aircraft livery will be featured on the 737-800 set to enter service in March 2019. Flair’s new website, airport signage, inflight menus, and more were released on February 13, 2019. “The bright modern…