Industry veteran Marty St. George will return to the airline's c-suite after a five year hiatus.
A JetBlue Airways Airbus A220 prepares for landing in Fort Lauderdale, Florida. (Photo: AirlineGeeks | William Derrickson)
JetBlue announced on Wednesday the appointment of Marty St. George as the airline’s new president, starting on Feb. 26, 2024. St. George, a seasoned airline executive with over 30 years of experience, will report to Joanna Geraghty, JetBlue’s current president and incoming chief executive officer. The New York-based company’s current CEO Robin Hayes is slated to step down on February 12.
St. George rejoins JetBlue after serving as chief commercial officer for LATAM Airlines Group, the largest airline holding company in Latin America. Prior to LATAM, he led his own airline strategy consulting practice and held interim leadership roles at Norwegian Air Shuttle. St. George is a familiar face at JetBlue from his previous 13-year tenure with the company from 2006 to 2019.
As president, St. George will oversee a wide range of JetBlue’s operations, including marketing, loyalty programs, network planning, airline partnerships, sales, revenue management, customer support, enterprise and operational planning, and corporate communications. He will also manage JetBlue Travel Products (JTP) while its day-to-day operations remain under the leadership of president Andres Barry.
During his first stint at JetBlue, St. George held various leadership positions, including vice president of planning, senior vice president of marketing and commercial, and executive vice president and chief commercial officer. He was instrumental in developing the airline’s “focus city” strategy, establishing key partnerships, and crafting its distinctive brand and innovative product offerings, according to the company.
Joanna Geraghty, JetBlue’s incoming CEO, expressed her enthusiasm about St. George’s return in a press release: “With more than 30 years of experience in aviation and a passion for our industry like few others, Marty’s the right leader to bring onboard as we embark on our focused plan to get back to profitability,” Geraghty said. “I look forward to working with Marty to ensure that our crewmembers are set up for success in serving our customers and can deliver the reliability we know is critical to generating financial returns and powering long-term, sustainable growth.”
“I’m energized to be returning to JetBlue at this pivotal time in its history. JetBlue has incredibly passionate people and one of the best brands in the industry. I’m eager to get to work to help drive the business forward for the benefit of our crewmembers, customers, and owners alike,” added St. George
St. George holds a degree in civil engineering from the Massachusetts Institute of Technology (MIT). He joins JetBlue at a crucial time for the carrier as it navigates an antitrust battle for its proposed acquisition of Spirit. The airline lost $104 million in the fourth quarter of 2023.
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