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Inside Virgin America's Airbus A320 cabin (Photo: Ryan Ewing)

Alaska to Phase Out Virgin America Brand

Alaska Airlines announced Wednesday that they will likely retire the Virgin America brand by 2019, instead opting to give the fused airline Alaska's name, logo, and livery. This announcement puts to rest much speculation about whether Alaska would keep the Virgin brand around. The airline ensured customers, however, that some of Virgin America's signature features would be sticking around after the brand itself is gone. Some of these include enhanced inflight entertainment, mood lighting, and the altogether different flying experience.…

Alaska Grows in San Francisco Bay Area With 13 New…

Seattle-based Alaska Airlines has announced 13 nonstop flights from the San Francisco Bay Area. These flights are expanding markets at San Francisco International Airport and Mineta San Jose International Airport. Alaska Airlines Executive Vice President and Chief Commercial Officer Andrew Harrison stated, “The 10 new San Francisco routes and three new San Jose routes…

Virgin America Slated to Launch New A321neos on Flights to…

Burlingame-based Virgin America plans to take delivery of their first A321neo by May 2017. The airline has a total of 10 of the newest Airbus narrowbody aircraft currently on order, with all deliveries expected to be complete by the third quarter of 2018.  While the Virgin America fleet has consisted…

Marking a Milestone: Alaska Airlines Finalizes Acquisition of Virgin America…

Alaska Air Group closed its acquisition of Virgin America Wednesday with an acknowledgment that the two airlines are very different and a pledge to become the west coast's premier carrier. “There’s no threat to Alaska today, but if we want to be here decades from now, we think we need…

Network Impact: Alaska Airlines Acquires Virgin America

As news broke last week of Alaska Airlines' acquisition of Virgin America, all other domestic airlines in the region would have been hastily analyzing its impact on their market share. The deal, valued at $57 a share in cash, has resulted in a $4 billion transaction including debt. Let's take a…

Alaska Airlines to Acquire Virgin America in Major Deal

After growing attention over the past week between rivals, Alaska Airlines has announced that it will be purchasing Virgin America in a deal valued at over $2.6 billion. The merged carrier will gain a further focus on the West Coast, with larger hubs based in both Seattle and San Francisco as…

Virgin America Sets Its Sights on a Buyer

Virgin America, based in Burlingame, CA and known for its famous backer, Richard Branson, has begun communicating with various groups in regards to a potential sale. Shares of the company rose over 10% today as a result of the speculated buyout, even as no decision has been made. Inside sources have…