Alaska Airlines

As news broke last week of Alaska Airlines’ acquisition of Virgin America, all other domestic airlines in the region would have been hastily analyzing its impact on their market share. The deal, valued at $57 a share in cash, has resulted in a $4 billion transaction including debt. Let’s take a closer look at how it […]

After growing attention over the past week between rivals, Alaska Airlines has announced that it will be purchasing Virgin America in a deal valued at over $2.6 billion. The merged carrier will gain a further focus on the West Coast, with larger hubs based in both Seattle and San Francisco as well as key slots on […]

As the Airline Deregulation Act of 1978 has slowly consolidated the American airline industry down to only three major players, smaller players such as Alaska Airlines have begun to see the effects of much bigger players encroaching on their territory.  While both American and United have strong west coast hubs in Los Angeles and San Francisco, […]

In 1968, with the Airline Deregulation Act in its tenth year, small local carriers across the United States were feeling the pressure of larger carriers that were rapidly invading their markets. In an effort to combat the intense pressure from the large carriers, Airwest was born. The carrier was formed from three smaller carriers originating […]

Alaska Airlines has just announced another new set of routes to its map as it will begin to fly to Raleigh/Durham, Nashville and Charleston this Fall from its home in Seattle. John Kirby, the airline’s Vice President of Capacity Planning stated, “Our loyal customers tell us they want new and exciting non-stop destinations, and we […]