A LATAM Boeing 787 Dreamliner taxiing in Sydney. (Photo: AirlineGeeks | Hisham Qadri)

Airline Networks: A Marketing Perspective

Network design is one of the fundamental drivers of airline costs and revenues. Airlines routes require detailed planning and may require a whole year to be implemented. Quite often, we see airlines announcing new routes one year ahead. The process involves many professionals from different departments, each one trying to balance different aspects. Operations can find a departure and arrival time perfect for them but marketing may complain that the schedule does not fit the convenience of the passengers they…