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Alaska Airlines Announces Basic Economy Fares

Seattle-based Alaska Airlines has announced the introduction of a basic economy fare for its passengers. The announcement was made during an earnings call earlier this week. The new fare class will be called “Saver Fare,” with Alaska joining American, United…

Virgin Atlantic Introduces New Discounted Fare Option to Compete with…

On the heels of basic economy being expanded on transatlantic flights by American Airlines and its oneworld partners, Virgin Atlantic has introduced a new fare for consumers seeking a lower cost option for flying the airline. The new fare structure…

American Airlines Spreads Basic Economy to Europe

American Airlines will roll out its Basic Economy fare for transatlantic flights in April, alongside its Oneworld alliance joint venture partners in Europe. This completely expected occurrence allows American to increase incremental revenue on these flights without alienating some of…

Opinion: Hawaiian Airlines Should Carefully Consider Basic Economy

Hawaiian Airlines is debating introducing basic economy on many of its flights. While basic economy fares have been permeating the US domestic markets through the efforts of the three major domestic carriers, Hawaiian Airlines has been quiet on this topic…

Analysis: How We Ended Up with Basic Economy in the…

Frequent travelers have seen the scenario play out all too many times over the past few months. Customers arrive at the airport ready to take their family on a weeklong vacation, only to arrive at the counter and find out…