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From Screen to Scheme: A Look at Movie, TV Show, and Airline Sponsorships

While it is common for movies and TV shows to have sponsorships with various corporations, usually the extent of these partnerships can range from appearing in the media to commercials. However, some marketing deals between studios and airlines tend to go a tad farther than a billboard aid or a show appearance, as these companies show. […]

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Hawaiian Airlines Introduces Hawaiian Announcements Onboard Flights

In a new initiative to immerse its passengers into Hawaiian culture, Hawaiian Airlines initiated its first Hawaiian language flight. Hawaiian Airlines flight 18 from Honolulu to Las Vegas became the first mainland-bound flight operated by the airline in which the Hawaiian language was spoken for cabin announcements. Additionally, announcements at the gate in Honolulu were […]

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A String of Bad Luck? Three Near Back-to-Back Aviation Incidents in 24 Hours

The East Coast’s commercial aviation sector was hit with a heavy dose of bad luck early this week, featuring three back-to-back inflight mechanical incidents involving separate U.S. airlines. In every case, however, the rigid and persistent nature of commercial aviation safety in the United States prevailed, despite the death of one passenger on Southwest flight 1380. […]

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Alaska Outlines Major Step in Virgin America Merger

In a statement released on April 16, Alaska announced that the integration with Virgin America is set to reach a new milestone on April 25, as customer facing platforms will be unified behind the Alaska brand. Earlier this month, it was announced that the final Virgin America flight will take off for LAX on April […]

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Allegiant Stock Slips after ’60 Minutes’ Examines Safety Record

Allegiant Air was the subject of Sunday’s episode of ’60 Minutes’ on CBS. In roughly 30 minutes, the program scrutinized the airline’s safety record, via interviews from industry and union representatives, passengers, and FAA records or previous incidents. Preceding the  release of the program on Sunday, Allegiant sent a memo to its employees stating: “This story follows […]

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ANA Continues Peach Aviation and Vanilla Air Integration

Peach Aviation and Vanilla Air are currently working on integrating and creating the new combined airline’s structure, which is expected to be completed by the end of the fiscal year through March 2020. ANA Holdings, the company behind the merger of two Asian budget carriers, is moving forward with the integration with the hopes for […]

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Airbus Presents Option for Beds in Cargo Hold

Airbus has presented plans to add sleeping pods to its aircraft — in the cargo hold. The airplane maker plans to include the option of having beds in the cargo hold of its A330 aircraft from 2020 onwards. Sleeper compartments on the A350 XWB airliner is also being studied. Airbus announced the news at the […]

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Flair Airlines Expands Route Map Alongside Incoming New Aircraft

Flair Airlines, an ultra-low-cost carrier based in Kelowna, British Columbia, has announced service to five new cities, more than doubling its current route map. The airline, which began operations in 2005, will add service to Calgary, Halifax, Prince George, Saskatoon and Victoria this summer. With a current fleet of seven Boeing 737-400 aircraft, the growth […]

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